Table
Branding, UX, UI, Web Dev, Other
Table is a frictionless collaboration platform where you can open a channel of communication with an expert in any field.
Idea
The idea was to create one place for future of work. A platform where you can easily find talent of any kind and work with them in a frictionless environment. Think Slack + LinkedIn + Google Drive where anyone can make money on consulting.
Product
We suggested “Table” as the name, designed the brand, visual language, illustrations, directed first promotional videos, as well as completed research, UX and UI design and user testing for the MVP to be released on web, desktop and mobile.
Identity
The simple and modular identity was based on building toy blocks (which make collaboration fun). We designed a logo that encompasses brand values and creates a simple but versatile grid for the visual language.
Identity elements.
Resulting logotype.
Visual Language
We developed a visual language to encompass collaboration, playfulness and lightweight approach to working together. The system drives all illustration, iconography and the identity itself.
A simple but versatile icon system where all icons are constructed using basic building blocks.
Illustration style
Animation
We wrote, directed and produced an animated introduction video driven by the visual language.
Platform and apps
The idea was to create one place for future of work. A platform where you can easily fnd talent of any kind and work with them in a frictionless environment. Think Slack + LinkedIn + Google Drive where anyone can make money on consulting.
Tables audience works around 65% in a desktop environment, so this was our focus, however all apps were designed to work just as well on mobile, since day one.
