A mixed reality experience to promote the Mercedes GLS during a Golden State Warrior game


Created using Magic Leap headsets that overlay immersive, interactive 3D elements on top a real world environment supported by an audio track. Experience used a lifestyle narrative, tied to the Golden State Warriors basketball team, to highlight three of the vehicles feature points: Mercedes emblem, MBUX system dashboard and captains chair seats.



iPads around the installation allowed a viewport into the mixed reality environment without the need to be wearing a headset to cater for the casual passer-by. Platform supported three Magic Leap headsets and three iPads providing a synchronised experience.