Burberry

Give visitors the ability to personalise their very own version of the iconic coat before purchase.

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UX, UI, Web Dev and 3D visualization.


Solution

We built an elegant application in Unity that allowed the customer to explore a completely interactive 3D model of their iconic Trenchcoat implementing seamless transitions and high quality 3D visualisations.

Burberry

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Burberry

Users could select and customise a number of key elements including the colour of fabric, the pattern used for the lining and the type of buttons. Further customisation options include adding a monogram in a variety of finishes.

Customers can personalise up to 6 trench coats with unique, details and motifs, and once happy with their choices, they can review a summary of the customised garment and related costs before submitting an order.

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Customization

We integrated with the Burberry ordering system, so a Trench Ambassador can process the order and complete the purchase journey. Order information is then packaged and sent through to the manufacturer once the transaction is completed.