What makes HKEK unique is our principles. Our purpose contained in values.

Interview

What makes HKEK unique is our principles. Our purpose contained in values.

Interview

It’s something coming from our internal deep thinking of who we want to be, what we want to do, and what makes us happy doing it. We didn’t outsource a branding strategy effort nor realized principles are needed to unite when at scale. They were born in the earliest days, from our own observations and hopes. We keep refining these to form something, that I’m pretty sure has not existed before.

Those principles are:

  1. Remote first.

  2. Happiness first.

  3. Solve real problems of the future.

  4. No redundant atoms.

  5. No redundant pixels.

  6. Intersectional by design.

  7. Redefine unicorns.

  8. Progressive partnerships.

  9. Intense and agile.

  10. Power is abundant.

  11. Trick or Retreat

  12. Question everything, every day.