Staples ‒ HOO KOO E KOO

Staples

A retail giant quartered in the US, with over 75,000 employees and of the most recognizable retail brands in the US - which needed a refresh.

Retail

2019

Staples

Staples.com needed a refresh to come with its new brand - and strong online presence for 4 other brands across 6 different properties.

Over 20 digital products - delivered in just 3 months! In partnership with design.studio, our team delivered thoughtfully designed, highly engaging experiences for staples.com and each of their new sub-brands, available across multiple devices from mobile to desktop. We continue to work together. We worked closely with over 30 different stakeholders in order to scope, plan and execute the project in several consecutive lanes on this short time frame.

Strategy

Product Design

Product Development

Website Design

Website Development

Animation

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Web Dev, Mobile Dev, UX, UI, Branding, Other

Staples

Challenge

Help prepare the $7bn retail giant for the future of work ahead of their new brand launch.


Staples

Brand

The brand leaves the nostalgia behind and aims at stepping into the future where worklife balance is key.The new brand was designed by our partner agencies. We worked closely with them and multiple in-house teams at Staples HQ to best implement the new guidelines into their digital systems and improve the overall system as much as possible within our timeline and varied array of constraints.


Staples

Staples

Staples

New Brands

A video-based, highly interactive website for the new smart technology brand.


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TruRed

A highly animated, responsive website for the thoughtfully designed office essentials brand.


Staples

Union & Scale

Modular office furniture brand and website.


Staples

Coastwide

Staples' new efficiency brand needed a website that's just as simple and efficient in information delivery.


Staples

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Results

The new brand launch was a success. We continued to work with Staples (and design.studio!) on future updates.

“HOO KOO E KOO stood up and scaled their team quickly to accommodate this large project and delivered high quality service against an extremely tight timeframe. Excellent.”

— Graham Sprague, Technical Director, Staples