Identity Verification Services for Decentralized Applications



Fin-tech startup Rainbow needed a cutting edge brand identity to communicate its novel treasury platform.

HKEK led a deep visual Identity exercise to communicate Rainbows brand and product values in a sophisticated and asset rich way.

Visual Identity

3D Assets

Group 8338Img 1

Creative Direction

We used the concept of a prism with light as a metaphor for the way Rainbow takes data and organizes it into a spectrum of streams. We abstracted that into a visual system.

Logo Build 3
Logo Build 4

Simple Brand Mark

We crafted a simple brand and word mark to give the company the opportunity to become iconic as well as offering multiple application opportunities through motion and interaction.

D1. Type system
D1 Data visualization
D1 Data visualization-1
Frame 239759

Visual System

We created a series of 3D scenes which were used to visualize the platform technology in an abstract way while providing depth to the brand system.

Infographics and UI potential were also key considerations knowing that these will be a commonality in the product experience.

D2. Pitch deck

Landing Mockup


Successful Launch out of Stealth
Rapid Creation of Marketing Materials

“HOO KOO E KOO went the extra mile to deliver a rich and highly considered visual system that gave us the foundation to run.”

— Mor Shani, CPO