Nespon

Enterprise IT consulting firm

Technology

2023

Nespon’s international footprint and service offering was expanding, therefore needing a new brand strategy and platform to sell against.

HKEK guided a refined brand strategy, messaging and identity initiative to strengthen Nespon's sales funnel and brand experience.

Brand Strategy

Brand Messaging

Visual Identity

Sales Assets

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Visual Identity

We evolved the existing Visual Identity to allow for a more sophisticated and mature aesthetic. The system was extended to accommodate physical and digital applications completing a cohesive brand suite.


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Sales Assets

We created a set of assets that aligns with the new brand visuals, displaying a contemporary and sleek style, and complemented it with a content strategy designed to effectively highlight Nespon's unique value proposition.

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Results

2X Sales Conversion Rate
Positioned as Market Leader in Mid Sized Category
Preferred Salesforce Partner Status

“HOO KOO E KOO quickly understood our business strategy and nailed a flawless Brand execution that has supercharged our sales efforts globally.”

— Brunke Onken, VP of GTM