Merlyn Mind ‒ HOO KOO E KOO

Merlyn Mind

Solving the world’s most important challenges through AI, starting by transforming the education sector.

Artificial Intelligence

2021

Merlyn Mind

Preparing the Merlyn Mind Brand and Product Experience for Market

An extensive, integrated and actionable Brand Strategy and Identity system that covers all touch points. From the hardware and software of the product to the website and merchandise HOO KOO E KOO delivered an industry-defining brand platform.

Strategy

Brand

Digital Product

Industrial Design

Development

Visualization

Animation

Merlyn Mind
Merlyn MindMerlyn Mind

Merlyn Mind is a next-generation contextual AI platform designed to empower society’s most important contributors — starting with teachers.


Project

HOO KOO E KOO was asked to create the brand strategy, brand identity, website, and key brand assets to unlock the potential of Merlyn Mind, who are on a course to explore new horizons in experiential and physical installation setup.


Brandbook

200 page brand book, creating the brand look and feel.


Merlyn Mind
Merlyn MindMerlyn Mind
Merlyn Mind
Merlyn Mind
Merlyn Mind

Identity Elements

Merlyn Mind
Merlyn Mind

Brand and Product Reveal Website

HOO KOO E KOO crafted a narrative-driven website that revealed the new Merlyn Mind brand and teased the forthcoming Product offering.


Merlyn Mind

A rich blend of animation, messaging, and graphical storytelling takes the User through the brand values and key attributes of the product feature set.


Merlyn Mind

Sonic Mark & Logo Animations

Empowering the sonic identity synced with the brand animated logo.



Illustration

Elegant and modern illustration showcasing Symphony Classroom, the first product in action.



Packaging Design

Aligning the packaging with the elegance and simplicity of the brand identity.


Marlyn Mind
Marlyn Mind

Marlyn Mind

Results

Marlyn Mind’s brand infrastructure allowed for rapid positioning of the business as an industry leader.

“HOO KOO E KOO went deep to create the strongest possible brand system and website for Merlyn Mind. The journey and the results were game-changing.”

— Gus Schmedlen, CEO, Marlyn Mind