Merlyn Mind
Solving the world’s most important challenges through AI, starting by transforming the education sector.
Artificial Intelligence
2021
Preparing the Merlyn Mind Brand and Product Experience for Market
An extensive, integrated and actionable Brand Strategy and Identity system that covers all touch points. From the hardware and software of the product to the website and merchandise HOO KOO E KOO delivered an industry-defining brand platform.
Strategy
Brand
Digital Product
Industrial Design
Development
Visualization
Animation
Merlyn Mind is a next-generation contextual AI platform designed to empower society’s most important contributors — starting with teachers.
Project
HOO KOO E KOO was asked to create the brand strategy, brand identity, website, and key brand assets to unlock the potential of Merlyn Mind, who are on a course to explore new horizons in experiential and physical installation setup.
Brandbook
200 page brand book, creating the brand look and feel.
Brand and Product Reveal Website
HOO KOO E KOO crafted a narrative-driven website that revealed the new Merlyn Mind brand and teased the forthcoming Product offering.
A rich blend of animation, messaging, and graphical storytelling takes the User through the brand values and key attributes of the product feature set.
Sonic Mark & Logo Animations
Empowering the sonic identity synced with the brand animated logo.
Illustration
Elegant and modern illustration showcasing Symphony Classroom, the first product in action.
Packaging Design
Aligning the packaging with the elegance and simplicity of the brand identity.
Results
Marlyn Mind’s brand infrastructure allowed for rapid positioning of the business as an industry leader.
“HOO KOO E KOO went deep to create the strongest possible brand system and website for Merlyn Mind. The journey and the results were game-changing.”
— Gus Schmedlen, CEO, Marlyn Mind