International luxury jeweler



The L'azurde group was integrating multiple brands to create a seamless commerce experience.

HKEK uplifted the L’azurde visual identity and designed a stunning, conversion focussed website that offers a seamless shopping journey across multiple brands, perfectly achieving the omni-channel commerce goals.

Art Direction

Information Architecture

Content Strategy

UX Design

UI Design

Group 8338 (1)Group 8339 (1)

Visual Identity

HKEK took the existing L’azurde visual identity, optimized it for the audience, and extended it into a digital design system that would accommodate multiple commerce experiences. From color to type, photography to interactions.

301576267 (1)

UI Design

We created a modular design system which allowed for merchandising flexibility while at the same time showcasing the products in situ. Cross brand browsing and shopping was a key element to the experience regardless of location or store.

Frame 239710
Frame 239711
Component 11
Picture Block

Frame 239712

Discover & Product Details

Wayfinding through the vast L’azurde collection is frictionless and contextual and Users are able to explore the product detail in interactive and intuitive moments that support sales conversion.

Frame 207789
Frame 239713
Frame 239714

My Account & Checkout

We crafted an intuitive and fluid checkout process, expertly guiding users through their shopping journey.

Web (1)
My Orders (Filled)
My Orders (Filled)-1

Design System

Given the multi brand ecosystem and diverse range of products available we created an extensive and flexible design system which facilitated merchandising and customization at every turn.

02. ButtonsInputs


We engineered an extensive and detailed commerce design system for L’azurde, designed to facilitate the rapid customization and creation of unique web pages in real-time.



The mobile experience was of deep focus, showcasing the lifestyle and product photography while maintaining an ease of transaction wherever possible.

Frame 239706

Frame 239707


Enhanced brand perception among customers and partners, solidifying L’azurde market presence.
1.5X Conversion rate
2X Cart value

“HOO KOO E KOO’s understanding of modern commerce and excellent design expertise allowed for my vision to be realized and L’azurde to rapidly go to market with a best in class omni channel customer experience. ”

— Rizwan Rajpoot, Group Chief Digital Officer