Future

Dedicated coaching, training, and workout platform.

Fitness Technology

2023

Future needed a brand and communication strategy to message their unique product offering.

HKEK led a deep brand strategy exercise with Future’s senior leadership to help craft a unique brand and product story.
By bringing the story of the Future Coaches to the forefront we were able to highlight Future’s unique selling point in an engaging and human way.

Brand Strategy

Brand Messaging

Audience Definition

Campaign Strategy

Art Direction

Art Direction

HKEK riffed off the existing visual identity to create a fresh and relevant Art Direction for their digital brand and marketing infrastructure.

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Brand Strategy

HKEK collaborated deeply with the Future leadership team to research and glean insights into their target audience. A comprehensive positioning and messaging system was forged to great success.

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Visual Storytelling

HKEK leveraged the Brand Strategy and plethora of creative assets to provide Direction for key touchpoints like the website homepage. Bringing the coaches to the forefront of the narrative highlighted Future’s unique selling point.

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Results

Increase in understanding of Product Offering
Increase in Application Downloads
Centralized and Unified Brand Strategy

“Describing Future was a big challenge. HKEK’s Brand process allowed our business to align and build consensus around how we communicate Future through messaging and design.”

— Rishi Mandal, CEO