HOO KOO E KOO — A Brand & Product Studio


Merlyn Mind

Solve the world’s most important challenges through AI, starting by transforming the education sector.

  • Brand Identity
  • Brand Strategy
  • Creative Direction
  • Digital Design
  • UX
  • UI
  • Web Dev
  • Animation
  • Illustration
  • Sonic Branding
  • Industrial Design


Create a brand for a next-generation contextual AI platform that augments human potential and solves industry-specific problems.


Merlyn Mind is a next-generation contextual AI platform designed to empower society’s most important contributors — starting with teachers. HOO KOO E KOO was asked to create the brand strategy, brand identity, website and key brand assets to unlock the potential of Merlyn Mind, who are on a course to explore new horizons in experiential and physical installation setup.


An animated, dynamic and responsive website providing the vision and highlighting intelligence of AI.


200 page brand book, creating the brand look and feel.

Identity elements


Business Cards:


Sonic Mark & Logo Animations

Empowering the sonic identity synced with the brand animated logo.


Elegant and modern illustration showcasing Symphony Classroom, the first product in action.

Packaging design

Aligning the packaging with the elegance and simplicity of the brand identity.