Our Name

Hoo'-koo-e'-ko means roughly "this is us, people" from the language of the Hoo-Koo-E-Ko tribe, whose indigenous land is now known as the San Francisco Bay Area. But that's not how it started for us... North of San Francisco our founder Matt Cyrankiewicz found himself hiking the mountains above the sequoia tree reserve of Muir Woods. What was meant to be a 2-hour stroll ended up a 5-hour quest. The sun set as he reached the summit midpoint. On return, as he roamed around the pitch-black woods seeking way back to his car, he stumbled across a trail of lights. To his delight, the path led him into a charity fundraiser right in the Muir Woods cathedral, where he was welcomed and drank wine with some Silicon Valley pioneers. An unforeseen prophecy was born. The path was called the Hoo Koo E Koo trail. A year later, when Matt was removed from the California company he had founded in a hostile take-over, Matt remembered his experience and founded HOO KOO E KOO as his own way back to the light. In a way, HOO KOO E KOO (this time the company) has become a trail to light for Matt and many others. We have built a global family of extremely talented creative problem-solvers. HOO KOO E KOO is a global tribe of exceptional humans and a new breed of an agency. A Post-Agency.